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vi Full contents List of ﬁgures xiii List of tables xv Acknowledgements xvii Prologue xxi Who this book is for xxii How to use the book xxiii The case studies xxix Companion website xxxii Introductory reading xxxiii Part I Introducing Strategic Management 1 1 Introducing strategy and strategy making 4 What is strategy? 5 A brief history of the concept 8 A multiplicity of meanings 13 Assumptions and metatheories 20 Strategists and stakeholders 26 The social web and the ‘political

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