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5 Oct 2016 Publisher: Institute for Operations Research and the Management Sciences (INFORMS) Kevin Lane Keller, Donald R. Lehmann, (2006) Brands and Branding: or systematic downloading (by robots or other automatic processes) is prohibited of coordinated communication and channel strategies.
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Buku sumber utama yang digunakan adalah Strategic Brand Management, Kevin Lane Keller 2005 Prentice Hall, New Jersey di dukung dengan beberapa sumber lainnya seperti Management Brand, David Aaker 1999, Strategi Manajemen Brand, Fandy…
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